You learned about CPA Marketing from the CPA or Cost-Per-Action page.
Go to the CPA page, to refresh your memory.
The information that I am going to provide on this page, deals with the techniques, that I have implemented successfully.
In a world of information overload, and information junk, I am confident that, you will find this page and the other pages of this web site refreshing. You should first know the rules of the game and techniques, to play it effectively. And this website, should help you with 'both' for sure. On this page, we will discuss the key ingredients to make your CPA marketing a huge success.
Topics Covered on this Page:
OK. Let's jump right into the topic.
The very first step in your market analysis and research, is, to find profitable keywords related to your product or service. Every analysis starts with a thorough Market or Keyword Research.
The important thing to remember while doing a keyword research is that, the keywords should be easy to dominate, meaning, it should have a good amount of searches, with less competition.
You will get to know more about the keyword analysis, on the keyword research page.
Go to "Keyword Research", to read more on this.
Before looking at the various CPA marketing strategies and techniques to implement it, let's very quickly understand about CPA offers and CPA networks.
So, what is a CPA offer?
A CPA offer is, where a user fills out a form or downloads a software from you, as an advertiser. The forms can range from a single email submit, (free laptop offer) to a much longer form with multiple fields (life insurance offer).
The down loadable tools/software, could be for items such as toolbar, screen savers, emoticons etc. CPA advertisers generally payout anywhere from $0.25-$3.50 for a single email submit, to as high as $140 for a longer form.
To give you and example, EHarmony dating's CPA offer, pays out as high as $4.75 for a single lead.
What makes CPA marketing an attractive marketing tool, is that, the user generally does not have to buy anything and is just required to enter their personal information. Once they complete the lead, you will send out the lead commission to your team of affiliates.
You see how powerful this marketing concept is.
OK. Let's now see, what are the different CPA Networks.
CPA networks are companies that work as brokers or middlemen between you as an advertiser and your affiliates/publishers. CPA network hosts the CPA offers from their advertisers (you) and then have their publishers (affiliates) push the traffic to these CPA offers and take a percentage of the lead value.
Very simple concept.
But do you see how powerful this is, in driving traffic, that too warm traffic, to your website?
So, CPA offers and CPA networks, form the two pillars of CPA marketing.
How does the CPA network actually makes money as a broker or a middleman?
Good question. You see, an advertiser may pay the CPA network $5.00 for every lead generated on the network, and, the CPA network, may pay the affiliate/ publisher only $4.00 for the lead generated, taking a $1.00 commission cut. This is exactly how a CPA network, make their money.
I will discuss more about the CPA networks in my coming update. Please stay tuned in.
When you are approved into a larger CPA network, you will be assigned a dedicated affiliate manager to your account. This is a real person that will work with you to bring more traffic to the CPA network, and thereby traffic ultimately to your CPA offer and website.
Affiliate managers have a vested interest in the success of the affiliates, because a portion of their compensation, is based on how much money the affiliate generate for the CPA network.
This, he does, to ensure that, you as an advertiser, is happy with the amount of traffic generated by the network to your CPA offer. This makes CPA marketing a powerful tool to market your service/product.
A dedicated manager to handle your account, is like, having your own CPA marketing manager, without actually hiring one. This indeed is a huge asset, which you will not find in other affiliate programs, like Click bank, for example.
An Affiliate manager is there to support you and tell you how your CPA offers are performing on their respective networks. They are their to ensure that, you as an advertiser, get your money's worth, advertising on the CPA network. This will also ensure the success of your CPA marketing program.
Affiliate managers are also responsible for placing appropriate conversion codes or tracking pixels on your success page. This will help you track your conversions on the tracking systems, and works much like Google Adwords' tracking system.
You should develop a close working relationship with your affiliate manager, because, they can increase the traffic to your site, by providing additional payout to the affiliates, on your CPA offers.
A very critical step in your CPA marketing success.
Affiliate manager provides an array of information, to their affiliates, such as what CPA offers are performing well on the network, for what forms of traffic, traffic, such as, natural SEO, email or pay per click traffic. This kind of data keeps more and more affiliates wanting to join that net work.
And if your offer is very attractive, then, you will have no problems to drive the kind of traffic almost instantly, that is simply impossible with any other marketing strategy.
An additional incentive to consider CPA marketing as your primary marketing focus.
Although, I have covered the various keyword research techniques and the most effective tools to do that separately, on the, "Keyword Tools" page, I will go over the fundamental groundwork that you should be doing, for a strong foundation for your CPA marketing.
And that is, essentially evaluating your market and your user requirements. You can gauge the possible demand for a your CPA offer, by looking at the search volumes, for the most relevant keywords related to your offer/product/service.
Evaluate Your CPA Offer and Your Market with These FREE Tools:
>> Easiest and fastest way to accomplish this, is, by using Google’s free keyword tool.
>> Here is another great tool, Google Insights for gauging demand, that allows you, to compare search volume patterns across specific regions, categories, and time frames.
>> Google Trends, is yet another research tool for gauging the demand.
You see how important this exercise is, for successful CPA marketing!
Google Trends, allows you to see the trend for your market or your keywords over time. Your CPA marketing success is absolutely dependent on your market research and intelligence.
>> EBay, as you know, is probably the single largest marketplace of buyers and sellers on the Internet. This is a good way to measure what is currently hot, simply by looking at what is selling on EBay.
>> And, If you go to EBay Pulse, you can clearly see the most popular search terms in a glance. Market intelligence is your number one aid, to measure the probability of your CPA marketing success. This is like looking into the magical crystal ball.
>> Lycos Top 50, also provides data for the most popular keywords, and for the most recent week. The most recent search results are important, because, they indicate trends and events in the search market. You cannot ask for anything better, when it comes to your CPA marketing.
>> Here is a list of other resources, that could provide valuable input for your CPA marketing campaign: