THE RIGHT TOOLS...adds up to an effective 'Internet Marketing Strategy'.
This page will discuss the various 'Internet Marketing Tools' that must be part of your marketing strategy, for you to have any success at all.
The right tools makes ALL THE DIFFERENCE. It can be called as the 'Tools For Success'.
You may just be wondering, "What tools, have to do anything with an Internet Marketing Strategy?"
Let me narrate a story here. Well, not really a story, but kind of something that drives home the need for having the right tools and knowledge.
Here it goes.
You see the importance of the using the tools and the knowledge that goes with it.
Knowledge is Power(less), with(out) the 'Right Tools'.
The formula for success with your 'Internet Marketing Strategy' is very simple:
Right Strategies + Right Tools = SUCCESS
Things You will Read on this Page:
Without the right tools, you cannot implement your 'Internet Marketing Strategy' to its fullest, thus, taking a big hit with 'Web traffic' and sales.
Therefore, I will devote a separate page to discuss the tools required to succeed with each segment of your internet marketing strategy.
And each time a new tool is discussed, it will be added to the bottom of this page with the links to the pages.
So, keep visiting this site for updates. You do not want to miss it!
OK. Let's begin.
Internet Marketing Strategy - Tools Of The Trade
You see, an 'Internet Marketing Strategy' is not just about a business process. It also involves using the right tools and the knowledge to use it.
This will have to be integrated into your business model.
A mere understanding of the concepts is just not enough. In fact, you should know how to apply those concepts. This simply can't be done manually.
I have discussed about the "Internet Marketing Course" on a separate page. A good internet marketing course, is, undoubtedly a smart and effective weapon in your arsenal, but, simply using that, solely, is not going to be helpful in developing a successful 'Internet Marketing Strategy'.
This will also significantly limit your capacity to 'Make Money From Home'.
It is important to get the right tools and set up the right infrastructure, so that, when your 'Web traffic' starts to flow, you will have the tools in place to deal with a large number of customers and server breaking traffic.
Talking about the tools, we have plenty of them. There are a lot of 'Free' tools also available.
So, why not use the free tools and save money in the process!
A very good idea. But the question is, "Are the tools capable of performing what it has to perform?"
You bet. Not all of them.
Let's discuss the choice between a paid and a free tool.
Internet Marketing Strategy - Which Tool? Free or Paid?
At the outset, I want to be very clear on this.
Most free tools are free because they are limited in its features and capabilities. Let's take the example of Winzip™.
Now, this comes in two versions. Free and paid.
So, what's the difference?
The difference is that, a free tool comes with basic functionalities. They do not typically offer the full features.
You will need to have a tool with full features, that will support your 'Internet Marketing Strategy' , if you are a serious business owner, looking to build an Online empire.
Many free tools are created as demos or samples of the larger, more full-featured tools that a site is trying to sell.
Take the example of a free service, like PayPal™. Their free service is excellent for start-ups, but they too can limit how you conduct business over the Internet.
And you will realize that very soon, when you are required to conform, to the way PayPal™ is set up, to create buttons for sales, process payments, and generate income.
Now, here is the catch.
One of the very basic requirement to succeed with your 'Internet Marketing Strategy', is to use the right tool in a very efficient manner.
Talking about PayPal™, it will be a pain to centralize all of your products and services across multiple sites, that will obviously require too much of logistical planning, to measure and manage your online e-Business.
The question to ask is this:
Is it possible for you to measure and manage your business with Paypal™ ?
When I say measure and manage, I mean, will your internet marketing strategy, provide you with sales and statistics, like, where you made the sale, who bought it, and how to plan for your next big marketing promotion based on that information?
I would think Yes. But you will find that, it takes quite a bit more time to set up the product numbers, have a system to track things that is not automated, and then take even more time to analyze your sales. And it is simply because you have to figure out, how to get that information out of PayPal™ via the business processes you set up; it doesn't come standard in the tool itself.
Now, here is the thing. You could have spent that time in marketing other products and creating great new promotions, instead of spending time around centralizing your sales process with a tool that just wasn't built for that.
A good 'Internet Marketing Strategy' should take into consideration, the 'Right' tools for your business, instead of the 'Free' tools.
When you are first starting an Online business, these free tools and services will lure you in. But, after reading this page, you also realize that, they also limit you.
So, if you start a habit, it will be harder for you to break it, and to change your business processes, than, to start out on the right footing.
Think twice, whether, getting a free tool is worth the additional effort it's going to take to move out of that system, to a higher level of performance or features, when the time comes.
You may find that, spending that extra cash and starting off on a right footing, is far more profitable and beneficial in the long run.
You should give due consideration for your time and its value, when investing in the “Internet Marketing Tools”.
The tools that you invest in, should support and work with your 'Internet Marketing Strategy', and save time and at the same time increase your capacity to 'Earn Money Online'.
This is exactly how you want to think, and not what the actual cost of the tool will be. You will definitely want a bargain, but, not, at the expense of your time and efficiency.
The key here, is to automate all the processes that you can, but, not just with any tool, but, with tools that can be scalable, to match your growth and success.
It doesn't matter, whether you have one customer or thousands of them, you should be able to deliver a high quality of service, with equal ease.
This is where a good tool comes into play in your 'Internet Marketing Strategy'.
Essential Tools & Resources:
You should look at your 'Online business' as real business. And to be a successful Internet marketer, you need to have good time management skills and a positive outlook.
I have discussed the basic elements required to be a successful marketer on the "Internet Marketing Course" page.
To think like a business person, you have to understand the value of your time.
Money comes and goes. But, time, never comes back. And every one has only so much time.
You spend that time on non-productive activities, you are throwing away valuable commodity for nothing...
Let's have a look at some of the tools that you will require as part of your 'Internet Marketing Strategy'.
Internet Marketing Strategy: Your Marketing Plan
Before we talk about the various tools required to implement and execute an effective internet marketing strategy, let's discuss about the importance of having a sound “Marketing Plan”.
One of the biggest mistakes caused by a beginner in Online marketing is the failure to develop a marketing plan. You should understand that your 'Internet Marketing strategy' has to be something beyond just making a sale.
Your initial sale is a mere introduction of your product/service to the market. What is important is that, you nurture and establish a good customer relationship, that will have repeat business and sales.
Without a 'Marketing plan' it is not possible to envision this.
Therefore, your tool no.1 that will support your 'Internet Marketing Strategy' and establish a credible and growing business, is your marketing plan.
Internet Marketing Strategy - Sales Funnel Tools For Strategic Business Growth
I will introduce here the essential tools for your sales funnel. You may be wondering, "What is a sales funnel?"
A sales funnel in a nutshell, is a process, where, a 'Visitor' is converted into a 'Customer', through, a series of front-end, up-sell, down-sell and cross-sell process.
This is more or less like a 'Decision Tree' process, optimizing on all opportunities to make a sale from your visitor.
This is a key 'Internet Marketing Strategy' that will have wide repercussions into the future of your business.
And I will discuss here the various tools that should be in place at the appropriate levels in your sales funnel.
Here is a glaring opportunity, to adopt a plug-and-play system, from the 'Internet Marketing Expert', Mike Filsaime. His 'Butterfly Marketing' is regarded as one of the best systems available, that automates and integrates the entire sales funnel process under one platform. And, now, he is giving out the source code to this automated software, for 'Free'. I don't know, why he does this. All I know, is, here is your opportunity to get it, when it is available. This is one of the rarest free tool that comes with all the functionalities of a paid one.
Internet Marketing Strategy: The Driving Factors
OK. Let's look at the sales funnel steps and the tools to drive your 'Internet Marketing Strategy'.
As always, your beginning point, is to acquire your visitor's email address. Till such time, your visitor is anonymous, for all intents and purposes.
In order to start marketing online, you need to get your visitor's contact name and address. And for this, email works best.
So, in essence, once you get your visitor's email, that means, he/she has entered the mouth of your sales funnel. And this happens through your squeeze page.
Now to create a squeeze page, here is a tool from Matt Callen, called the 'Blink web'. As the name suggests, this will create a landing page or a squeeze page in the blink of an eye, sort of. Get Blink web for 'Free' here.
Now securing an email address will not happen for 'Free', and just like that. You need to motivate your visitor to provide you with his/her email address.
What will motivate your visitor in providing you, with their contact details?
You said it. A freebie.
But remember, your free item must be of good quality and must provide value to your visitor. I have covered this in depth on the "Viral Marketing Campaign" page.
Essential Viral Marketing Tools & Reading:
"The Money Is In The List"
AWeber proves it to thousands of businesses every day.
So at the very front end, you will collect your visitors' email addresses and start growing an email list that is targeted and responsive enough to fetch you repeat sales and retain active customers.
Managing your email list and keeping it active and productive is a daunting task indeed. You can ideally outsource your "Email Marketing" and list management, to save time, that you can devote on promotional and more productive activities.
Growing and managing a very responsive and lucrative email list is the art and science of a key 'Internet Marketing Strategy' known as "Email Marketing".
Here is a good email marketing service, to outsource your email marketing and list building chores. Currently they are offering a 60 day trial to check their service. You can sign-up for your 'Free' 60 day trial here.
Autoresponder is a must've 'Internet Marketing Strategy' tool to convert Your Visitor into a Happy Paying Customer!
Essential Related Reading
You know that autoresponders are also required to manage your 'Email Lists'.
A good 'Autoresponder' will help you to centralize and categorize, your email lists, according to your target market.
Speaking of autoresponders, there are only a couple of them that warrants attention. The one that is used by the vast majority of Marketers, including me, is Aweber.
Get response is another alternative to aweber. They have a wide variety of templates with astounding graphics. Choose the one that fits your budget and taste.
Creating and queuing up autoresponder emails is one thing, but, writing an inviting and persuasive email is quite another skill.
If you employ a team of affiliates to sell your product/service, then managing your affiliates will be a part of your 'Internet Marketing Strategy'.
Various "Affiliate Marketing Programs" from major 'Affiliate networks' offer affiliate management. Like for example, 'Click bank' offers the management of affiliates to its customers.
But, you may want to have your own affiliate management, through some centralized process, in order for you to have better control. Take a look at these video tutorials to learn how a good Affiliate Management tool can integrate and bring all the essential functions under one roof.
It is very difficult to cover all the tools that will make a difference to your marketing on this page.
If I want to, I can do it, but this page will grow to monstrous proportions, and I don't want that to happen.
I respect your time, and I do not want you to be overwhelmed with all the information at once.
Therefore, this topic will be divided into various smaller pages and will be covered separately. You take your time to read each page slowly but steadily, and, be more confident and informed at the end.
Internet Marketing Strategy: Tools that Can Make a Difference
Here is a Quick List of Your Must've Tools & Resources:
Applying whatever you read here on this website, will definitely grant you success with every aspect of your 'Internet Marketing Strategy'.
Do not forget to visit this page very often, as you will find new topics related to the 'Internet Marketing Strategy' tools, added regularly.
You will find a link to the pages at the bottom of this page. So, click on each of the links below, to be taken to the appropriate page.
To make things easier, why don’t you subscribe to the:
And as usual, here is wishing you with all success,
Return from Internet Marketing Strategy to Marketing Strategies